18 Jun 2013

Sync ★★☆☆☆



Review of 'Sync' which can be found here on YouTube.

Length: 04:03
Written & directed by Chris Ashton 
Genre: Music Video
Date: 2011
Rating: ★★☆☆

Logline: Music video for Johnny And The Giros track 'Sync'

There's not much in the way of narrative in this film and it's more or less a traditional music video, which is completely made up of the band performing their song. (In a small room with the odd shot of a woman waving about in front of a light) Four minutes is a long time to watch when the only other visual variation comes from some coloured strobe lighting. The visuals do at least kind of mimic the mixed style of the music, which is part dance track and part indie track. 

Lighting is done well and it's a nice crack at constructing an atmospheric setting. There's plenty of different camera shots and the edit keeps good pace although you can tell that even the editor gets bored half way through as it's just the same thing over, and over, and over again. (No wait, there's a wee bit where the band stand in the dark in black and white)

Am not sure whether the camera quality isn't up to scratch or whether the video upload may not be the best grade. Probably the camera, as when it moves about really quickly, the slow shutter speed creates picture distortion. Overall, the uninteresting visuals aren't complimenting the up tempo track and the repetitive nature of the shots makes for quite monotonous viewing.  

Best Bit: Nice music track.

Worst Bit: Repetitive imagery gets boring after a while. 

Final thought: Ironically, it sometimes looks like lips are out of sync. 

Read a condensed review of this film on Twitter here.

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